Traditional marketing methods are considered old compared to modern marketing techniques, as they refer to the traditional methods of promotion and advertising that included. Newsletters، Billboards، TV and radio commercials، Print ads, etc., which were used by companies in the early stages of marketing products.
Traditional marketing was almost the norm before the advent of the Internet in the 1990s.
The four stages of traditional marketing are: interest، awareness، desire، and decision.
E-marketing is the latest marketing method where products and services are promoted and sold online. E-marketing is defined as the use of electronic media and devices such as Google, Facebook, Instagram and Youtube, to market any type of business.
Today, there are many digital marketing agencies that help businesses connect with their target audience, convert potential customers into actual customers, and retain these customers by building strong relationships with them.
The stages of electronic marketing can be divided into four main sections: Planning:Where a marketing strategy and plan is developed. Conversation: Which means the company’s interaction with its target audience, creating dialogues and exchanging information. Content: Where engaging and inspiring content is created that targets the right audience, and finally Sequences: Where steps and a series of activities are applied to reach customers and convert them into buyers.
These modern marketing techniques represent a significant shift in how we interact with our audience and build relationships with potential and existing customers, and provide new opportunities for business success and growth.
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